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Showing posts from September, 2019

The importance in creating a unique value proposition through product positioning in order to create lasting appeal!

Everyday somewhere in the world the sun is trying to sell sunlight to a flower. Mostly the flower does not resist because it knows in full the value of sunlight. There is no doubt in the DNA of the flower that the staff which comes with those rays of sunlight is essential for its survival. In this context the sun is offering value through a product called sunlight that is critical in some place other than the sun itself. It just happens to be that that place is here on planet earth with so many willing and eager prospects. The sun, though so many miles away is well positioned to offer a product that is firstly unique and secondly highly in demand. The sun competes daily to produce and deliver its product and its very clear that its highly effective in doing this. The maker of the sun clearly took some time in uniquely creating the sun after taking into account all the variables that need to be satisfied in order for the sun to have a unique value proposition with lasting appeal espe

South Africa is ripe for multiple sources of income, especially for the youth..

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The most beautiful thing about being an entrepreneur is that you get to write your own paycheck. Obviously there is risk involved in this, but its very liberating being able to determine your own income and the source thereof. Having a job is great because your income is fixed and mostly certain month after month. Working for a bank I never missed a paycheck in 7 years and it came in on time all the time. However, it just never felt like it was enough because every year all I had to look forward to was the bonus in August and that was it. Being able to write my own paycheck however is one of the most empowering actions I have ever taken. The freedom that comes in being able to pull from different sources using different products/companies/services is liberating. I cannot imagine having to look at just one place for sustenance. I credit this desire to all those days spent either selling groceries at a tuck shop, vegetables in the back of a bakkie, fresh produce on a farm, sweets