Saying no to some opportunities

Business is all about opportunities, right? However, the opportunities worth pursing are the ones you know with almost absolute certainty that you are in the best position to deliver amazing results for!

Sometimes it is OK to say No to certain opportunities knowing that not every prospect which walks into your store front inquiring about your products or services is worth pursuing. It is OK to turn down some opportunities knowing very well that your forgoing of the potential revenue is a favourable trade-off to the strain these opportunities will bring on your organisation in the delivery process as these same opportunities will most likely result in a minimization of your ability to capitalize on those opportunities you are naturally in the best position to deliver amazing results for.

Knowing your business, what you have to offer and the complexities within your value chain should form part of your underlying decision making when assessing new opportunities. Any opportunity which forces you to strain, compromise or unnecessarily modify your value chain should be forgone regardless of the potential monetary gain.

The most successful companies are the ones which have conditioned themselves to being open to assessing new opportunities and then saying no when it best suits them without obviously offending the prospect. Choose wisely.

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